A brief history
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“La Marca” is named for the “La Marca Trevigiana” zone, located in the heart of Italy’s Prosecco region, where its grapes are grown.
Founded in 1968, La Marca is a Wine Cooperative at secondary level, which includes eight wineries at primary level, with fourteen processing plants, located in the Province of Treviso.
Today, with more than 5.000 wine-growers and more than 15.000 hectares of vineyards, La Marca represents the products of the Prosecco territory all over the world.
Knowledge handed down through generations over years, experience and professionalism in wine-making, expertise and dynamic commercial strategies are the elements that make this company one of the most representative wineries in the Prosecco region.
As a cooperative winery, sustainability is part of the company's DNA and is a shared value that affects all the strategies of the group and the repercussions of the company's work on the local community are a responsibility, but also an opportunity that allows it to have a positive impact thanks also to investments and good working practices.
La Marca is investing to improve energy consumption in the company with greater use of renewable energy, the optimization of water resources and safety in the workplace for employees. With the wineries of the group it is also engaging with increasing efficiency in reducing the impact of treatments in the vineyards.
Through attention to the environment, responsible management of the territory and the protection of income and employment, La Marca aims to contribute to the well-being of the community to which it belongs, a value considered fundamental for business improvement.
La Marca's headquarters are today located at eighteenth-century Villa Lucheschi in Colle Umberto, where the agricultural buildings of an ancient Benedictine monastery once stood. Its refined architecture and gilding stucco-decorated rooms have long been celebrated. It has undergone various renovations over the centuries, with the addition of cellars, stables and granaries, and was seriously damaged in the early 20th century, when it was used as the Austro-Hungarian command’s headquarters during the Great War. Once restored, it fell victim to the same fate in the Second World War.
What remains today of Castello Lucheschi's past splendour is a location that has always interrelated with surrounding agricultural landscape. It is a natural amphitheatre in which the gentle vineyards wink at the crenelated walls, offering the viewer a unique and exclusive fresco.
Castello Lucheschi is accessible by invitation only.